Privacy Policy

At Equipment, we take your privacy seriously. So we’ve developed a Privacy Policy that covers how we collect, use, transfer, and store your information. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

Your privacy is important to us, and we pledge to be transparent and disclose the different types of information we collect, and how we use this information; ask for your permission before sharing your personal information with third parties, for the purpose other than to provide services, and to do so only when we think they will provide you with a welcome additional service; and use best-in-class data security tools to keep your data safe from unauthorized access.

Collection and Use of Personal Information

Personal information is data that can be used to uniquely identify or contact a single person. You may be asked to provide your personal information anytime you are in contact with Equipment or an Equipment affiliated company. Equipment and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising.

Equipment does not rent or sell personal information. We may share your personal information with third-parties for purpose of providing you with Equipment online services and installation of other authorized services. These third-parties may use your information to perform the services and to offer you other products or services that may be of interest to you.

Except as described herein, Equipment will only provide information to a third party if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws or in response to a court order, subpoena, or search warrant.

The following are a few examples of the types of personal information Equipment may collect and how we may use it.

What Personal information we collect

  • Purchase Information: When you make a purchase from the Equipment Store, we collect your name, mailing address, phone number, email address, contact preferences, credit card information, and any other information necessary to complete the transaction.
  • Log-in Information: When you create an Equipment ID, we require your name, email address, and create a password that we store, so you can access your Equipment ID account.
  • Email Subscription Information: When you subscribe to email notifications, we require your name and email address that we store so we can send you email notifications. If you want to cancel your subscription, each email contains an opt-out link where you can canel the service at anytime and we will remove your information from our mailing list.
  • Usage Information: When you are logged into Equipment's website, online services, interactive applications, or Equipment Store, we record your IP address, along with any changes to your account settings you make through the interface. This data is stored along with your email address and history of account settings on our servers.
  • Website Use Information: Equipment uses tools such as Google Analytics to collect information from visitors in order to understand how they use our products, services, content, and advertising.

How we use your personal information

The personal information we collect allows us to keep you posted on Equipment's latest product announcements, software updates, and upcoming events. It also helps us develop, deliver, and improve our products, services, content, and advertising.

From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Equipment, you may not opt out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Equipment's products, services, and customer communications.

If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

Collection and Use of Non-Personal Information

We also collect non-personal information which includes data that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

  • We may collect information such as occupation, language, zip code, area code, location, and the time zone where an Equipment product or service is used so that we can better understand customer behavior and improve our products, services, and advertising.
  • We also may collect information regarding customer activities on our website, Equipment services, and Equipment Store, and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

If we do combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies

Equipment's website, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies provide insight and help us gain an understanding of user behavior by telling us which parts of our website people have visited, and to measure the effectiveness of our advertising campaigns and web searches. We treat this information as non-personal information. However, we consider Internet Protocol (IP) address or similar identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information with the same care as personal information.

Equipment and our partners may also use cookies and other technologies to remember personal information when you use our website, online services, and applications. The goal in these cases is to make your experience with Equipment more convenient and personal. Equipment uses session cookies to keep you logged in while you use features of our website, online services, and applications. The session cookies disappear after you close your browser. We also use persistent cookies which stay in your browser and allow us to recognize you when you return to our site.

Most internet browsers automatically accept cookies, but you can change the settings to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you turn off cookies, parts of our website, online services, and applications may not work.

As is true with most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and click-through data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. Equipment may also use this information in our marketing and advertising services.

In some of our email messages, we use a click-through URL linked to content on the Equipment website. When a user clicks one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our communications. If you prefer not to be tracked, you should not click text or graphic links in email messages.

Pixel tags enable us to send email messages in a format users can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to users.

Protection of Personal Information

Equipment takes security seriously. We take precautions including administrative, technical, and physical measures, to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

Equipment online services such as the Equipment Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is collected. To make purchases from these services, you must use an SSL-enabled browser such as Safari, Firefox, or Internet Explorer. Doing so protects the confidentiality of your personal information while it's transmitted over the Internet.

When you use some Equipment products, services, applications, or post on an Equipment forum, chat room, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances.

Integrity and Retention of Personal Information

Equipment makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Access to Personal Information

You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your Equipment ID account. For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if Equipment is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by contacting us at


We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.

Location-Based Services

To provide location-based services Equipment, our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your computer or device. This location data is collected anonymously and does not personally identify you and is used by Equipment and our partners and licensees to provide and improve location-based products and services.

Third-Party Sites and Services

Equipment websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

International Users

Equipment's website, products, applications, and services are hosted in the United States and are intendend for United States visitors. If you are accessing the site from the European Union or other regions with laws governing data collection and use that may differ from United States law, then please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer.

Information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. Equipment abides by the "safe harbor" frameworks set forth by the United States Department of Commerce regarding the collection, use, and retention of personal information collected by organizations in the European Economic Area and Switzerland. Learn more about the U.S. Department of Commerce Safe Harbor Program.

Our Companywide Commitment to Your Privacy

To make sure your personal information is secure; we communicate our privacy and security guidelines to Equipment employees and strictly enforce privacy safeguards within the company.

Privacy Questions

If you have any questions, concerns or comments regarding our privacy policy, please contact us.

Equipment may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.

Equipment Inc. 218 Main Street #730, Kirkland, Washington, USA, 98033

Last updated: February 25, 2013